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Why does your food look different in the advertising than what is in the store?

Why does your food look different in the advertising than what is in the store? The reality is – if the ads looked like the food you purchased, you won’t buy it. The truth is, A LOT goes into food photography and giving our clients what they want and need.

Okay, it’s from McDonald’s but I still think you’ll find it interesting.  Especially for those that seem to think that photographers just take pictures.  A tremendous amount of time goes into getting “the shot”.  Enjoy.